The Associate Solution Sales Executive - Data Driven Marketing is responsible for supporting Equifax’s partnership opportunities as a subject matter expert (SME) for the Data Driven Marketing (DDM) products and services. This role will uncover Inside Sales client’s business problems and develop customized solutions to solve their needs with Equifax products. Function as a trusted advisor and DDM domain expert for sales activities within covered accounts, particularly focused on highly complex configurable and custom solutions. Leverage deep knowledge of DDM solutions and capabilities to prescribe solutions to address market segments and data trends. Identify critical dependencies and gaps, offering recommendations on resolution, and escalations as needed on behalf of the client. Collaborate with cross functional teams, including Enterprise Alliances, client success, and other SME’s, to develop a compelling value proposition based on input from the client. Create and deliver customer presentations that effectively translate a concept or idea into a viable solution for the client throughout the sales cycle. Present and promote use case for which DDM solutions are uniquely suited to offer the customer added value and competitive advantage across the markets they serve. Partner and collaborate with other pre-sales and sales resources to have the right conversations at the right time with customers. Develop solution proposals and drive negotiations for DDM solutions. Mentor enterprise sellers, transferring knowledge so they are better enabled to identify/qualify opportunities for Equifax DDM solutions. Demonstrate expertise in competitor knowledge to drive competitive strategies and market-leading positioning. Conduct discovery meetings to collect business requirements during the sales cycle. Partner with customer success managers on expansion and renewals as needed, providing both guidance and mentorship. Leverage the differentiated data sets within DDM to create a marketing solution in both digital and non-digital channels. Collaborate with extended sales team to maintain consistent update of opportunities in Salesforce. Act as a sales team liaison with Equifax COEs, including, Operations, Technology, Pricing, Client Deal Team, Legal/Compliance, Security, and Product Management, to ensure all details relative to client engagements are identified, documented, and accounted for to facilitate successful execution. Strategize with enterprise sales team on objectives of client meetings and understand how this activity relates to overall sales strategy. Actively participate in DDM strategic initiatives focused on delivering near and long-term growth for the business. Supporting the enterprise sales team in the areas of forecasting, providing updates and prioritization on initiatives, identifying opportunities to improve, and socialize at the appropriate level. Requirements include B.S. or B.A. in related field or equivalent training and experience, 5+ years in data license, analytics platform, and/or marketing data sales experience, excellent verbal and written communication skills, expert problem solving, and experience with data deployment and onboarding. Preferred qualifications include experience in design of marketing solutions for targeted industries, background in credit marketing offerings, ability to manage multiple clients/projects, and experience in data, technology, or analytics.
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