Chief Marketing Officer (CMO)
About the Company
Pioneering at-home testing platform
Industry
Biotechnology
Type
Privately Held
About the Role
The Company is seeking a dynamic Chief Marketing Officer (CMO) to lead its go-to-market, partnership, and channel growth strategy. The successful candidate will be responsible for developing and executing a comprehensive marketing strategy that aligns with organizational goals and revenue objectives. This includes leading branding initiatives, driving integrated B2C and B2B strategies, and cultivating relationships with various market partners. The CMO will also oversee the development of co-branded and white-label initiatives, ensure the optimization of marketing strategies through data-driven insights, and lead a team of marketing professionals to enhance customer acquisition and retention. Applicants for the CMO position at the company should have a proven track record in leading marketing strategies within B2C and B2B sectors, with a preference for experience in pharma, biotech, or digital health. The role requires a strong background in scaling innovative health products, expertise in brand development, and a demonstrated ability to build and manage strategic partnerships. The ideal candidate will be adept at creating and executing integrated marketing campaigns, possess exceptional leadership skills, and have a strong focus on data-driven decision-making. The CMO will play a pivotal role in ensuring that marketing efforts are in line with the company's vision for personalized and accessible health solutions, and must be adept at fostering innovation and accountability within their team.
Travel Percent
Less than 10%
Functions
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