Job Description

Peterson Institute for International Economics (PIIE)

Job Description

Position: Digital Marketing Specialist

Supervisors: VP for Communications

Updated: May 30, 2025

Status : Full-time Exempt

Location: Washington, DC (Hybrid)

Salary: $70,000-80,000

About PIIE

The Peterson Institute for International Economics is an independent nonprofit, nonpartisan research organization dedicated to strengthening prosperity and human welfare in the global economy through expert analysis and practical policy solutions. Areas of research include trade, macroeconomic policy, inequality, and global institutions including the WTO and IMF. The Institute’s award-winning work is cited regularly in major news outlets. Join a creative and growing communications team that takes pride in producing news-driven, fact-based, and engaging content for international policymakers, journalists, global business leaders, educators, students, and the general public.

Position Summary

The Institute seeks a digital marketing expert with a strong background in email outreach and experience with content production. The Digital Marketing Specialist (DMS) will develop strategic outreach plans, manage audience segmentation, draft targeted communications, and help improve the organization’s audience and stakeholder database and email platform. This specialist will implement online advertising campaigns and provide recommendations for email newsletters and other outreach materials. The DMS will also assist with weekly newsletter production, featuring latest PIIE content and media citations as well as social media posting, while providing backup support for communications staff on content updates, media relations, and digital event production. The DMS will devise strategies to help PIIE expand its reach and highlight key research findings, working closely with staff on communications initiatives and priorities.

Duties and Responsibilities

Marketing (60%)

· Manage email outreach efforts across the organization to increase subscribers, improve engagement, and build relationships with key stakeholders. Develop audience segmentation strategies and establish best practices for the organization.

· Work closely with staff on updating CMS and email marketing platforms to serve organizational needs, such as setting up automation rules, event registration processes, and subscription pages.

· Execute email campaigns for events, stakeholder outreach, and other special efforts. Provide direction to staff on invitation and newsletter formatting, timing, language, etc. 

· Regularly track email stats to inform and develop strategies and innovations to increase engagement.

· Plan and implement online advertising and marketing campaigns, setting goals and ensuring ads are cost effective.

· Collaborate with communications and research staff to generate ideas for outreach campaigns and digital strategy. Identify opportunities for outreach with other think tanks and relevant organizations.

· Stay up-to-date on PIIE research, relevant news, and public discussions to inform marketing decisions.

Communications (40%)

· Help write and prepare PIIE’s weekly and quarterly newsletters in collaboration with communications staff.

· Attend regular staff meetings to provide input on relevant departmental priorities and editorial decisions.

· Draft and post social media updates for event promotions.

· Train with staff to learn about different departmental functions. Provide backup support for other social media and content updates, news media outreach, and event broadcasts as needed.

· Track and compile marketing successes for the annual report and internal reports to stakeholders and leadership.

Qualifications

· A bachelor’s degree or experience in marketing, journalism, communications, or related field.

· Strong email marketing experience is required, preferably with Pardot or similar program.

· Knowledge of Salesforce or similar customer management system, online advertising, and social media (especially Sprout Social, Twitter/X, and LinkedIn).

· Excellent writing and editing skills with the ability to distill complex messages into clear, accurate, and concise language adapted to different platforms.

· Experience drafting emails to external stakeholders.

· Strong attention to detail.

· Knowledge of economics, public policy, or other research-based fields is a plus. 

· Ability and willingness to provide creative ideas that enhance the Institute’s brand and marketing goals.

· Understanding of audience insights to help inform project direction.

· Strong interpersonal and collaborative skills, including with scholarly experts.

· Strong knowledge of Microsoft Office Suite.

· Ease with multitasking in a busy, news driven environment—plus an ability to effectively manage time, adapt to changing priorities, and work within deadlines.

· Strong news judgment to identify timely and relevant marketing opportunities.

· Project management skills.

Benefits, Health and Wellness

• Tuition Reimbursement: PIIE supports employee development by offering tuition reimbursement for higher education, including Associate, Undergraduate, Master's, and PhD programs. Full-time employees (working 30 hours or more per week) are eligible after six months of employment. Reimbursement is limited to $10,000 per semester (up to $20,000 per calendar year) and covers tuition, books, application fees, and course fees directly related to coursework. Employees must submit a written request at least four weeks before class enrollment and meet all other eligibility requirements, including maintaining a grade of B or higher.

• Premium Medical Plans: PIIE fully covers premiums for vision, dental, and life insurance for employees and their families.

• Comprehensive Health Benefits: PIIE prioritizes the well-being of its employees with a robust benefits package, including cost-effective medical plans through Aetna. These plans provide access to quality healthcare and cater to diverse individual needs.

Commuting Made Easy

• Metro Fare: PIIE covers your metro fare to and from work.

Diversity and Inclusion

The Peterson Institute embraces diversity and encourages applications from candidates with varied backgrounds and experiences. We are an equal-opportunity employer, committed to creating a vibrant and inclusive workplace.

APPLICATION INSTRUCTIONS

Send resume and cover letter to hr@piie.com with “Digital Marketing Specialist” in the subject line.

The Peterson Institute for International Economics is an affirmative action/equal opportunity employer.

No telephone calls please.

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