Job Description

Who We Are: 

Founded in 2009, L.A. Libations is a next generation entrepreneurial beverage creator and incubator specializing in emerging brands. L.A. Libations (LAL) has played an important role as a best-in-class player for the past 10 years by forging industry successes, enjoying investment events, and prized brand exits with some of the biggest beverage companies in the world. As the Emerging Beverage Category Captain and a trusted advisor to many of the country’s largest retailers, LAL drives the majority of the “better for you” category growth by providing services for new and established brands. The “A to Z in the beverage industry,” L.A. Libations has made a substantial impression of how brands succeed and what people drink.

What We Do: 

We trust our thirst then get to work. Every year we meet with more than 300 entrepreneurs from across the globe in search of brands that stand out in emerging beverage categories such as plant- based, functional, healthy digestion and natural energy to name a few. We collaborate with both emerging and national companies looking to bring their brand to the next level. Whether we create a brand from scratch or incubate and accelerate an existing one, we bring our fierce entrepreneurial spirit, vision and wealth of experience to help build a brand’s strongest market position.

About L.A. Vibrations

Launched in August 2020, L.A. Vibrations (LAV) is the marketing agency umbrella of parent company L.A. Libations. At L.A. Vibrations, we work with new and emerging beverage brands to help launch, scale and optimize brands, covering marketing strategy, branding, ecommerce, digital, retail, trade & field marketing.

The Role  

We are looking for a strategic, results-oriented Senior Director of Ecommerce & Digital to lead performance marketing, ecommerce, and marketplace strategy across our portfolio of high-growth CPG brands. This role will own full-funnel digital execution—from awareness to conversion and retention—driving growth across DTC, Amazon, and retail media platforms like Walmart Connect and Aisle.

The ideal candidate is both analytical and creative, with a deep understanding of ecommerce best practices, paid media, CRM, and omnichannel retail. They will oversee cross-functional digital teams, serve as a strategic partner to clients, and play a key role in shaping how our agency delivers impact across today’s evolving commerce landscape.

This is a hybrid role that will require coming into the office 3 times a week.

Responsibilities

Digital Strategy & Campaign Execution

• Lead integrated digital marketing strategies across paid media, CRM, ecommerce, and retail media platforms.
• Develop full-funnel campaigns that drive acquisition, retention, and customer lifetime value.
• Own operational planning and readiness for product launches, promotions, and channel expansion.
• Oversee the planning, execution, and optimization of digital activations across Meta, Google, Amazon, TikTok, and retail platforms like Walmart Connect and Aisle.
• Oversee revenue forecasting and optimize media budgets for both ecommerce and retail initiatives.
• Partner closely with brand, creative, and operations team to align on launches and marketing priorities. 
• Manage project budgets, timelines, and cross-functional resourcing to ensure on-time, high-impact delivery.

Ecommerce, Amazon & Retail Media Management

• Oversee all ecommerce activities, including DTC websites (Shopify), Amazon, and emerging marketplace channels.
• Build and manage Amazon accounts including brand registry, storefronts, listings, and A+ content.
• Develop and optimize Amazon Sponsored Ads and Walmart.com campaigns, ensuring alignment with broader brand objectives.
• Oversee DTC ecommerce (Shopify) website builds, optimizing UX/UI, PDP/PLP layout, merchandising, and promotions. 
• Partner with brand leads and external teams to activate retail media campaigns (e.g., Aisle) that complement in-store promotions and shopper marketing efforts.
• Monitor competitive and marketplace trends, identifying high-impact opportunities for conversion, growth, and innovation.

Team Leadership & Client Partnership

• Manage and mentor cross-functional digital team members, including specialists across performance media, CRM/email, and Amazon/retail ecommerce.
• Guide strategic planning and performance reporting across all accounts.
• Act as a trusted client partner—translating goals into actionable digital strategies and presenting ongoing insights and recommendations.
• Build strong internal alignment across teams to maximize efficiency, communication, and execution

Analytics & Optimization 

• Analyze performance across digital channels, ecommerce platforms, and retail media campaigns to drive actionable insights.
• Develop and maintain reporting frameworks to track KPIs such as ROAS, CVR, LTV, and platform-specific metrics.
• Optimize digital ecosystems across SEO, SEM, SMO, and conversion rate improvements.
• Identify performance gaps, test solutions, and scale successful initiatives to improve ROI and brand impact.

Qualifications:

• Bachelor's degree in advertising, marketing, digital media, or similar
• 8–12 years of experience in ecommerce, digital marketing, or growth roles in house or agency—ideally in CPG, food/bev, beauty, or wellness
• Proven success driving profitable growth across DTC and retail ecommerce platforms.
• Proven success managing performance-driven digital campaigns across paid social, search, email, and Amazon.
• Expertise in Amazon Seller Central, Walmart Connect, Shopify, Klaviyo, Meta/Google/TikTok Ads, and analytics tools like GA4 
• Strong grasp of digital funnel best practices, CRM/email strategies, and ecommerce merchandising.
• Demonstrated ability to lead and grow multi-disciplinary teams.
• Strong understanding of SEO, SEM, SMO, PPC, and conversion optimization.
• Knowledge of emerging platforms like TikTok Shop, Instagram Shop, and other social commerce tools.
• Highly analytical with a deep understanding of marketing KPIs, attribution, and reporting.
• Excellent communication, project management, and leadership skills.
• Comfortable juggling multiple brands and projects in a fast-paced environment.

This is a hybrid role and our office is in El Segundo, CA. 

Starting salary for this role is $125,000. Salary is determined through interviews and a review of candidate experience, knowledge, skills, abilities, equity with other team members, and alignment with market data. In addition to the salary L.A. Libations offers a comprehensive benefits program.

Interested in applying? Please email brianna@lalibations.com

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