Job Description

Senior Product Marketing Manager - Enterprise Direct

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Senior Product Marketing Manager - Enterprise Direct

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Job Summary: Drive go-to-market strategy, positioning, and messaging for enterprise direct sales in the USA. Collaborate with cross-functional teams to boost pipeline, awareness, and product adoption.

What You’ll Do

Lead the Enterprise Marketing Strategy

• Own and drive the growth marketing strategy for Enterprise Direct—from segmentation to pipeline creation, attracting, engaging, and retaining customers through continuous experimentation and optimization.
• Partner with Product, Sales, and Customer Success to define marketing initiatives that align with buyer priorities and vertical transformation trends
• Shape GTM motions around key enterprise buying cycles and pain points (e.g., FinOps, AI governance, cybersecurity, cloud optimization)

Build Messaging That Drives Engagement

• Optimize engagement by developing outcome-driven messaging frameworks tailored to CxO buyers (CIO, CFO, CISO) and business unit leaders
• Translate platform capabilities into ROI narratives that address enterprise cost, risk, innovation, and compliance priorities
• Refine differentiation across competitor landscapes and enterprise use case scenarios

Enable Sales and Customer Success

• Create enablement assets—messaging guides, sales plays, talk tracks, solution briefs, and industry decks
• Customer Acquisition – Identify and test scalable strategies to attract new customers efficiently.
• Partner with sales teams on strategic pursuits, exec briefings, and customer-facing collateral, helping field teams communicate value clearly and consistently

Launch Campaigns That Convert

• Drive demand generation to launch full-funnel campaigns around strategic themes and vertical priorities
• Conversion Rate Optimization – Continuously test website elements, ads, and landing pages to maximize customer conversions.
• Drive content for webinars, analyst briefings, and enterprise events to elevate brand awareness and lead quality

Drive Thought Leadership and Trust

• Position the company as a leader in intelligent cloud governance, AI-powered operations, and FinOps through CxO narratives and customer stories
• Create high-impact assets such as benchmark reports, solution guides, and customer proof points
• Build relationships with analysts, influencers, and executive communities to reinforce category leadership

What You Bring

• 6+ years of B2B product marketing experience in enterprise SaaS or cloud platforms
• Deep understanding of enterprise sales cycles and the ability to influence C-level buyers
• Exceptional communicator and storyteller with a proven ability to simplify technical solutions into business value
• Experience launching high-impact go-to-market strategies and ABM campaigns
• A collaborative, high-ownership mindset—equally strategic and execution-driven

Why This Role Matters

This is more than a marketing role, it’s a pivotal position that shapes how we engage with the most complex and high-value customers in the market. Your work will accelerate enterprise adoption, elevate our brand, and drive measurable impact on revenue growth.

About The Role

We’re seeking a strategic and execution-focused Senior Product Marketing Manager to lead the end-to-end growth marketing strategy for our Enterprise segment. This high-impact role is perfect for a marketer who thrives at the intersection of storytelling, go-to-market strategy, and customer insight. You'll be responsible for translating complex cloud and AI-driven solutions into compelling value propositions for large enterprise buyers—across industries like financial services, healthcare, manufacturing, and tech. You will shape how we position our platform, engage with enterprise buyers and influencers, and drive growth within Fortune 1000 accounts.

Reports To: Chief Marketing Officer

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  IT Services and IT Consulting

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Job Tags

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